Dove - Advanced Care

Unilever contacted us to create a 30" spot and several digital prints for Dove - Project Caesar Campaign. A very minimal and soft 2D animation was the right language to present Dove's new 'kind' deodorant. The animation in centred around a simple line that takes you through the story and it transforms into shapes and minimalistic drawings, until it reveals the product pack. Elegant and beautiful were the terms that described the behavior of the line which had to come to live with a feminine charm.

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Credits

Directed by Savants
Procuction: Not To Scale

Agency: Ogilvy
Client: Unilever / Dove
Executive Production: Dan O’Rourke
Art Direction & Design: Francesco Castellani, Rocco Pezzella
Animation: Eze Matteo, Olle Engström, Juri Agostinelli

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