Each of the 23 million deliveries made by USPS every day is the outcome of a carefully coordinated and expertly executed operation.

We crafted a seamless, visually captivating social campaign that highlights the precision and coordination required for the postal service to deliver packages from point A to B.

The endlessly looping visuals echo the smooth, synchronized flow that ensures every delivery arrives on time, showcasing the meticulous attention to detail that keeps everything moving in harmony.

project type: animation
year: 2023

The campaign garnered over 91 million video views and 750K site clicks, exceeding performance benchmarks across all platforms. It stands as one of the most successful B2B social campaigns ever created for the USPS.

Credits

Directed by Savants

Agency: Weber Shandwick

Produced by Not to Scale

Creative Direction: Savants
Design & 3D Modelling: Davide Chiapperini
Animation: Davide Chiapperini

Producer: Rebecca Cedeño

Year: 2023