USPS. Campaign headquarters

It was funny and challenging to create and bring to life three unique characters, three people working on the political mail campaign
for USPS for the forthcoming U.S. Elections.

 The Multitasker, the Extreme planner and the Over-comnunicator  

A 2D video with a funny and light-hearted tone showing how these workers use Direct-Mail as their main tool to reach their voters.
Emotions, expressions and humanity were essential tools to touch the viewers and let them identify with the characters
Score and voice-over artist reading and deep voice, were also key depicting overall tone and characters scenarios.

Just like the saying “no two snowflakes are alike”, the same can be said for political campaign workers.

Credits

Directed by Savants
Produced by Not To Scale
Executive Producer : Eve Ehrich

Agency : Weber Shandwick

Storyboards: Marco Galmacci, Rocco Pezzella, Francesco Castellani
Character Design: Franco Vecchi
Art Direction & Illustration: Franco Vecchi, Francesco Castellani, Rocco Pezzella, Marco Galmacci

Creative Producer: Donat Aron Ertsey
Head of 2D Animation: Gabor Filkor
Head of Character Animation: Adam Wator
2D Animation: Timea Horvath, Adam Wator, Attila Fekete, Benjamin Kalaszi, David Lizom
Composite: Gabor Filkor, Attila Fekete

Producer: Rebecca Cedeño

Score: Aaron Peterson 
Voice Over Artist: Jon Armond
Sound Design & Mix: Aaron Peterson