In this spot, we explored the lifecycle of a Hyundai as one owner says “Goodbye” and the next owner says “Hello”.
We follow a Hyundai Kona through a colourful animated world made up of the Hyundai brand colour palette. For the environment that it's driving through, we have used a stylised, playful mixture of 3D and 2D.
Directed by Savants
Executive Production: Eve Ehrich - Not to Scale
Agency: Innocean L.A.
Production: Not To scale
Art Direction: Savants
Animation direction: Hugo Morais, Marco Galmacci
Storyboard and Concept art: Juri Agostinelli, Marco Galmacci
Design: Francesco Castellani, Juri Agostinelli, Marco Galmacci.
Animation: Hugo Morais, Juri Agostinelli
Lighting and shading: Hugo Morais
Rendering and Compositing: Hugo Morais, Juri Agostinelli
3D type treatment: James D. Barranger
An eclectic array of visual arts
to stir our emotions
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