Reebok -Reetone

Client: Reebok
Areas of Interest: Advertising, Viral, Competition, Casting, Sports
Partners: Hanazuki
Year: 2011

Reebok asked Hanazuki to create a digital campaign for the recruitment of young models to be the new testimonials for its Reetone shoe.
The competition ran in Italy, Spain, France for 3 months and allowed models to submit pictures from Facebook or via file upload.
Developed using the latest web standards the site was compatible with any screen from mobile to desktop.


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